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Proposal of Online Marketing Campaign for a Company Expanding on a Foreign Market
Franěk, Jiří ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
The thesis focuses on the proposal of an online marketing campaign for a company expanding into the Polish market using growth hacking and the PAVORD marketing framework. The theoretical part is devoted to definition of basic concepts in the areas of online marketing, Facebook Ads Manager and advertising campaign reporting. The analytical part is dedicated to the introduction of the project, analysis of the current state, the marketing mix of the company and research on the correlation and causality of selected metrics on the success of advertising posts. The proposal part presents how to use the collected data for campaign proposal, setting up processes for managing and evaluating ad posts trough the growth hacker app.
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Marketing Communication
Maroši, David ; Chlebovský, Vít (referee) ; Schüller, David (advisor)
Táto práca sa zameriava na navrhnutie reklamnej kampane typu pay-per-click prostredníctvom reklám na Facebooku pre mladú outdoorovú značku Flipky., ktorej som spoluzakladateľom. Práca je rozdelená na tri časti: teoretickú, analytickú a návrhovú. Teoretická časť má za cieľ poskytnúť stručný prehľad nevyhnutných informácií pre pochopenie marketingu, platených reklám, s osobitným zameraním na marketing na Facebooku. Druhá analytická časť sa zameriava na analýzu súčasného stavu a identifikáciu príležitostí na zlepšenie marketingu pre značku Flipky. Posledná návrhová časť zohľadňuje predchádzajúce časti a navrhuje riešenie pre letnú kampaň 2023 pre značku Flipky.
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Proposal of Online Marketing Campaign for a Company Expanding on a Foreign Market
Franěk, Jiří ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
The thesis focuses on the proposal of an online marketing campaign for a company expanding into the Polish market using growth hacking and the PAVORD marketing framework. The theoretical part is devoted to definition of basic concepts in the areas of online marketing, Facebook Ads Manager and advertising campaign reporting. The analytical part is dedicated to the introduction of the project, analysis of the current state, the marketing mix of the company and research on the correlation and causality of selected metrics on the success of advertising posts. The proposal part presents how to use the collected data for campaign proposal, setting up processes for managing and evaluating ad posts trough the growth hacker app.
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Online marketingová propagácia pre obchod s oblečením
Plevová, Silvia
Diploma thesis is focused on creating a strategy and evaluating an effectivity of PPC campaigns of the e-shop called Factcool. Introduction of the diploma thesis is dedicated to the currently most used online advertising systems Google Ads and Facebook Ads. The PPC strategy is created based on the worked-out analysis of the current state.Thestrategy andcampaignseffectivity are evaluated with use of analytical platforms. The main goal of the diploma thesis is to find any drawbacks of the strategy and to come up with ideas for improvement not only for the specific e-shop, but also for the whole industry.
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Internet Marketing of Cultural Non-profit Organization
Pláteníková, Hana ; Hucková, Barbara (advisor) ; Mathauserová, Hana (referee)
The thesis deals with characterization and comparison of two marketing tools on the Internet: Pay per click advertising in AdWords and advertising on the social media network Facebook. The theoretical part describes internet marketing as a complex system; it characterizes the specific advantages and limitations of individual input channels and current trends in their development. In the practical part, the best practices are applied to the advertising campaign of the cultural non-profit organization, the D21 Theater. Subsequently, the performance of each tool is evaluated within increased sessions and conversions in Google Analytics. At the end of the thesis, the recommendations are implemented to increase the effectiveness of the internet marketing of a cultural institution, based on the impact of advertisements and assessment of SEO optimization and web design.
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The Efficiency of Online Marketing Tools
Mynář, David ; Stříteský, Václav (advisor) ; Zamazalová, Marcela (referee)
This Master´s Thesis characterizes and compares three tools of the performance marketing on the internet - Search Engine Optimization (SEO), Pay-per-click advertising (PPC) and Facebook Ads. The theoretical part analyses specific advantages and limitations of each tool and current trends in the development of these tools. The application part compares SEO, PPC and Facebook in terms of the price and quality of visits. The comparison is performed on the data of 74 clients of the Fresh Services digital agency, gathered from 2014 to 2016. It identifies significant differences in prices for the visit among instruments, while the revealed differences in conversion rates have not been proven to be statistically significant. The conclusion provides recommendations for applying these tools to a marketing of small and medium enterprises.
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Comparison of social networks Facebook and Google plus and their use in marketing
Šušič, Luka ; Žamberský, Martin (advisor) ; Bruckner, Tomáš (referee)
The aim of this bachelor thesis is the introduction of social network plus.google.com and its comparison with facebook.com. The second objective is to analyze marketing opportunities of mentioned social networks and marketing on the Internet. This thesis is divided into two parts. The first part is devoted to review and development of social networks, which is focused primarily on Facebook. The main chapter of this section is the introduction of Google + and its comparison with Facebook. The second part deals with advertising on the Internet. There is a significant chapter in this part that analysis marketing opportunities on Facebook. End of this section represents a practical example of the use of advertising on the Internet.
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